JF Capital Advisors was founded in April 2004 on the principle that a small team of experienced professionals could complete transactions more efficiently and expeditiously than larger firms, as well as offer dramatically improved services to the hotel transactions community.

Our business is built on our core strengths of experience, focus, and personal relationships, which, in combination, make difficult transactions possible and help large transactions proceed smoothly.


JF Capital Advisors' principals have completed more than $25 billion of capital markets transactions in the hospitality industry in both advisory and principal investor capacities. Our experience, gained through numerous challenging negotiations and transactions, gives us an advantage in shepherding transactions to the finish line. This broad based experience includes:
  • Hospitality investment sales experience of single assets and large portfolios with over 100 hotels sold with an aggregate value in excess of $2 billion
  • Hospitality debt placement and debt acquisition experience includes over 15 transactions, with total debt raised of almost $9 billion
  • Hospitality equity and joint venture structuring experience includes more than 10 transactions, with aggregate value in excess of $3 billion
  • Hospitality M&A experience includes over 20 transactions with both public and private hospitality and real estate companies with a value in excess of $10 billion
  • Extensive asset management and strategic consulting experience includes more than 20 significant transactions and advisory assignments, involving more than 100 hotels


JF Capital Advisors relentlessly pursues those aspects of a transaction that we identify as most likely to cause problems or delays. Because of our status as a small advisory and investment firm, we are able to focus all of our attention on individual client situations and spend time working through the critical issues.

Personal Relationships

The strongest relationships are built on the mutual respect created by completing transactions to the satisfaction of both sides. JF Capital Advisors prides itself on the fact that many of our clients come from what used to be the other side of the table. Similarly, we have long term relationships with our clients, partners, and many capital providers.